KING FAHD UNIVERSITY OF PETROLEUM & MINERALS
College of Industrial Management
Department of Management & Marketing
International Marketing (MKT 520)
First Semester (021)
Office Phone #: 1143
Office Hours: S.M.. 10:00-11:30 AM or by appointment
International marketing is a key important area for companies to understand thoroughly in order to survive in today’s markets. Therefore, the course provides a comprehensive coverage of the international environmental variables that impact the operations of international firms. Also the course will cover, among other issues, the marketing management for an effective program in international marketing for product, promotion, distribution, and pricing decisions.
International Marketing: Cateora, Philip and Graham, John; Eleventh Edition, McGraw-Hill.
To accomplish the course objectives, the course format will include lectures, case analyses, discussion of articles, and group project. Lectures will highlight and clarify important material in the text. Students are required to read the assigned material before class. Regular attendance and extensive in class participation are critical for success in this course.
Grades will be calculated as follows:
First Major Exam 20%
Second Major Exam 20%
Final Exam 20%
Group Project 20%
Project Presentation 5%
Participation (Case Analysis and Discussion of Articles) 15%
A+ = 95-100 ; A = 90-94 ; B+ = 85-89 ; B = 80-84 ;
C+ = 75-79 ; C = 70-74 ; D+ = 65-69 ; D = 60-64 ;
F = Below 60
The KFUPM rules regarding attendance will be strictly enforced. A grade of “DN” will be given to students who accumulate more than 6 unexcused absences. For unexcused absences of less than the limits stated above, 0.50 point will be deducted from the participation points for each unexcused absence. In addition, 0.25 point will be deducted each time a student comes late to class.
You will be assigned to a group of 3 members. Each group will be analyzing the exports and imports of one country in one selected major region of the world. The analysis should include all exported/imported products for the last twenty years; the trend in the balance of trade in the last twenty years with each country; and a complete analysis of why such a trend, supported by a review of literature. The group’s project will be presented before the class on one of the presentation days listed on the syllabus. A good quality project is expected from each group.
Each group has to submit a one page status report once every two weeks. The status report should be delivered to the instructor through the e-mail on the due date (my e-mail address is stated above). Hard copy of status reports will not be accepted. The status report should include what has been accomplished in the last two weeks and the plan for the next coming two weeks. Any status report not submitted on the scheduled due date will not be accepted.
You are required to meaningfully participate in the class. A number of cases (listed below) will be assigned to be thoroughly analyzed and discussed in the class by all the students on the scheduled due date. Additionally, the instructor will provide the students with international marketing related articles to be read critically and discussed in the class.
There will be two major exams and a final exam. The exams will include both objective and subjective questions. There will be no make-up exams.
Class Schedule and Assignments
15 Sept (Sun) Course Introduction; Ch.1
17 Sept (Tue) Ch. 1; Ch.2
22 Sept (Sun) Ch. 2; Ch.3;Forming Project Groups
24 Sept (Tue) Ch. 3
29 Sept (Sun) Ch. 4
1 Oct (Tue) Ch. 5; Case # 2-2 (p. 626)
6 Oct (Sun) Ch. 6
8 Oct (Tue) Ch. 7; 1st Status Report Due
13 Oct (Sun) Ch. 8
15 Oct (Tue) 1st MAJOR EXAM- (Ch. 1,2,3,4,5,6,7)
20 Oct (Sun) Ch. 9
22 Oct (Tue) Ch. 10; 2nd Status Report Due
27 Oct (Sun) Ch. 11; Case # 3-1 (p. 633)
29 Oct (Tue) Ch. 11
3 Nov (Sun) Ch. 12
5 Nov (Tue) Ch. 12; 3rd Status Report Due
10 Nov (Sun) Ch. 13
12 Nov (Tue) Ch. 13; Ch. 14
17 Nov (Sun) Ch. 14; Case # 4-2 (p. 647)
19 Nov (Tue) Ch. 15; 4th Status Report Due
15 Dec (Sun) Ch. 15
17 Dec (Tue) 2nd MAJOR EXAM- (Ch. 8,9,10,11,12,13)
22 Dec (Sun) Ch. 16
24 Dec (Tue) Ch. 16; Ch. 17; 5th Status Rept Due
29 Dec (Sun) Ch. 17; Case # 4-3 (p. 648)
31 Dec (Tue) Ch. 18
5 Jan (Sun) Ch. 18; Ch. 19
7 Jan (Tue) Ch. 19; Case # 4-6 (p. 657)
12 Jan (Sun) Group Presentation
14 Jan (Tue) Group Presentation; Projects Due
FINAL EXAM - TBD - (Ch. 14,15,16,17,18, 19)